Marissa Eddings heads up the brand organization at 7-Eleven, leading the strategy, creative, and cultural expression of one of the world’s most iconic retail brands.

Under her leadership, 7-Eleven has strengthened its cultural footprint and deepened engagement with emerging audiences, earning recognition as a Gen Z favorite by Business Insider and ranking as America’s #1 grocery store according to YouGov.

Marissa has spearheaded high-visibility brand platforms including Slurpee Day and Bring Your Own Cup Day, turning tentpole retail moments into national cultural events that drive traffic, social conversation, and measurable return on ad spend.

Her work blends data, creativity, and operational rigor to ensure brand storytelling translates into sustained business growth.

Her goal is simple: ignite brand moments every damn day.