Laura Knebusch
Chief Marketing Officer
Laura Knebusch is the Senior Vice President of Marketing and Consumer Experience at Georgia-Pacific, where she leads an 80+ person organization spanning media, creative, design, e-commerce, digital marketing, shopper marketing, martech, and innovation.
Under her leadership, the company’s portfolio of iconic brands, including Angel Soft, Quilted Northern, Brawny, Sparkle, Vanity Fair, and Dixie, reflect her impact in modernizing how legacy brands connect with consumers through sharper insights, stronger creative, and more meaningful brand experiences. Her team leverages purpose, data, and technology to deliver more relevant, insight-led marketing and elevate the end-to-end consumer journey.
Throughout her tenure at Georgia-Pacific, Laura has held multiple leadership roles, including leading marketing capability development and serving as General Manager of the paper towel and napkin category, where she drove business performance and category growth.
Prior to joining Georgia-Pacific, Laura built her foundation in brand building and consumer insights at Procter & Gamble, where she worked in the personal health care division.
Laura holds a bachelor’s degree in business from Wake Forest University and an MBA from the Fuqua School of Business at Duke University.Known for her strategic mindset and passion for innovation, Laura brings a distinctive perspective on modern marketing, where brand building, technology, and consumer experience intersect to drive meaningful growth.
Under her leadership, the company’s portfolio of iconic brands, including Angel Soft, Quilted Northern, Brawny, Sparkle, Vanity Fair, and Dixie, reflect her impact in modernizing how legacy brands connect with consumers through sharper insights, stronger creative, and more meaningful brand experiences. Her team leverages purpose, data, and technology to deliver more relevant, insight-led marketing and elevate the end-to-end consumer journey.
Throughout her tenure at Georgia-Pacific, Laura has held multiple leadership roles, including leading marketing capability development and serving as General Manager of the paper towel and napkin category, where she drove business performance and category growth.
Prior to joining Georgia-Pacific, Laura built her foundation in brand building and consumer insights at Procter & Gamble, where she worked in the personal health care division.
Laura holds a bachelor’s degree in business from Wake Forest University and an MBA from the Fuqua School of Business at Duke University.Known for her strategic mindset and passion for innovation, Laura brings a distinctive perspective on modern marketing, where brand building, technology, and consumer experience intersect to drive meaningful growth.