Leading brands at the intersection of culture and entertainment, Grant has spent the past six years redefining how brands show up within streaming and entertainment. As Vice President of EightPM, he builds brand relevance through innovative earned integration strategies and moves brands beyond traditional advertising into authentic participation in the iconic stories consumers care about most. Grant has built EightPM’s portfolio and developed the strategies of globally recognized and emerging brands, including Abercrombie, 7-Eleven, Waymo, OLIPOP, Lemme, Mars, Unilever, Vita Coco, Bose, Therabody, Peloton, Pringles, Glossier, King’s Hawaiian, and The Macallan, among others. His work centers on aligning brands with culturally relevant moments in entertainment to drive both visibility and long-term brand equity. Alongside CEO Travis Peters, Grant has scaled and commercialized EightPM’s approach to earned integration, built on long-term, collaborative relationships between brands and top productions. Today, EightPM represents over 50 industry-leading brands and collaborates with more than 300 series & movies annually across every major studio and streaming platform. Grant brings an innovative perspective on the future of brand building, where relevance is earned not through interruption, but through an authentic presence within culture.