Reema Amin is a senior marketing leader with deep expertise in culturally driven brand building, creator-led storytelling, and modern demand creation. She currently serves as Head of Marketing for SheaMoisture within Unilever’s Beauty & Wellbeing portfolio, where she leads integrated campaigns across content, social, influencer, experiential, media, PR and retail.

Reema’s work sits at the intersection of culture, community, and commerce - shaping how heritage brands authentically show up in today’s digital-first landscape. She has led high-profile campaign launches and creator collaborations designed to resonate deeply with consumers while driving measurable business impact across brands like Nexxus, SheaMoisture, TRESemme, Vaseline and Weight Watchers.

With a background spanning influencer strategy, brand storytelling, and cross-functional leadership, Reema is passionate about building brands with purpose, elevating underrepresented voices, and redefining how creativity and performance work together.