With more than 15 years of experience building brands at the intersection of beverage, culture, and digital media, Samantha Catalina is a marketing leader known for helping emerging and established brands create meaningful consumer connections and drive growth. Her career spans leadership roles and partnerships across influential companies, including Anheuser-Busch, Pabst Brewing Company, Phusion Projects, and Twitter/X, where she developed expertise across brand strategy, consumer marketing, digital platforms, experiential programming, and cultural storytelling. Over the last year, Samantha has focused on shaping the future of modern beverage and wellness categories, currently supporting brands including Happy Dad, Cann, Climbing Kites, Lemonati, Highpour, Dr. Bombay Ice Cream, and Noble Pacific, leading work across commercial strategy, partnerships, retail innovation, and brand building. She brings a unique perspective on where culture, consumer behavior, and emerging categories are headed next.