Niek is a passionate brand storyteller, creativity advocate, and food lover who pioneers culture-first communications. With a deep understanding of integrated disciplines, he has led multi-award-winning campaigns that have reshaped brand narratives and driven consumer engagement.

He has held a range of leading marketing positions at Unilever, where he developed and launched the ground-breaking marketing philosophy, Get on the Frontline, which brought Unilever’s brands back on the creative stage and effectiveness at the heart of the company’s marketing. Now he drives change at scale through Knorr's creative revival: reconnecting a vast global brand with local culture.

Knorr, Unilever's second-largest brand, is loved for the convenience and flavour it brings to home cooking, with 600 stock cubes sold every minute. Under Niek’s leadership, the brand continues to evolve and now focuses on helping a new generation of home cooks finding their way in the kitchen through attention grabbing, culturally relevant campaigns.

Collaboration is central to Niek’s approach, as he brings together diverse teams to unlock creativity and uncover compelling social brand stories that forge deeper connection with consumers.

Having lived in three continents, Niek brings a global perspective to his work. Currently, he resides in Rotterdam, where he is engaged in a never-ending renovation project, proof that his love for transformation extends beyond brands