Pat Burke is Vice President of Media at Target and a member of the company’s marketing leadership team. He leads Target’s paid and owned media strategy across the enterprise, overseeing the full portfolio of channels that drive guest acquisition, engagement, and growth.

Pat joined Target in 2022 and has held several leadership roles across the company’s digital and revenue organization, including within Roundel, Target’s retail media network. Most recently, he served as senior director of integrated commerce, leading creator, affiliate, and off-platform commerce strategy. In this role, he advanced Target’s creator ecosystem and helped shape the company’s approach to emerging AI-driven shopping experiences through strategic partnerships.

Previously, Pat led go-to-market strategy and operations for Roundel, building and scaling the organization’s commercialization engine to align product, marketing, sales, and operations. His work modernized pricing and packaging, strengthened advertiser performance, and supported the continued growth of one of Target’s fastest-growing businesses.

Before joining Target, Pat spent several years at Google in go-to-market strategy, sales, and business development roles. He began his career at Boston Consulting Group and GE, where he held roles in strategy, sales, and leadership development.

Pat holds an MBA from Harvard Business School and a bachelor’s degree in industrial engineering from Purdue University.