Allison is the Head of Global Brand Insights & Measurement at Roblox, where she leads how brands understand audiences, measure impact, and drive growth across a global ecosystem of 151M daily active users. With more than 20 years of experience spanning advertising, research, and measurement, Allison helps marketers make sense of culture, community, and performance in immersive digital environments - turning complex signals into clear, actionable insights. Previously, Allison led Insights & Measurement for Twitch and Amazon Ads, shaped audience and effectiveness narratives at NBCUniversal, and held global research and trade marketing roles at Disney across New York and London.