Laura Ness Owens is Chief Marketing Officer (CMO) and Senior Vice President of Doosan Bobcat. As part of the executive leadership team, Laura oversees the stewardship of the Bobcat brand—one of the most recognized names in the world.

As CMO, Laura leads a global, cross-functional team driving Bobcat’s brand marketing vision, strategy and operating model. She aligns functions, business units and regions to create a connected, data-driven, customer-centric organization that accelerates growth.
A creative and strategic brand leader, Laura champions innovation across every customer touchpoint—delivering experiences that strengthen Bobcat’s position as a tough, agile, empowering and inventive brand. Her leadership philosophy centers on building a high-performing organization that achieves bold outcomes through collaboration and accountability.

Laura oversees global marketing strategy and brand governance, corporate communications, digital experience, product design and identity, licensing and partnerships, and regional Centers of Excellence. She also provides strategic leadership for regional marketing teams worldwide.

Outside of Bobcat, Laura serves as an active industry board member and community advocate. She supports youth development through education and champions programs that improve quality of life for seniors. A certified yoga instructor, she values the mind-body connection as a foundation for resilience, adaptability and sustained performance.