Mirko Mueller-Goolsbey is the first Director, Brand Marketing at SAS, a global data and AI solutions provider to all key industries. He spends most days reminding colleagues of the value and principles of brand activations for sustained economic value and supporting his team in activating campaigns and initiatives across priority countries. His team is responsible for brand campaigns, sports partnership activations, academic marketing, branded technology experiences, and key thought-leadership campaign activations.

As a student of marketing and creative effectiveness, he enjoys (maybe too much) discussions on full-funnel measurement, brand-fluent devices, category entry points, and better briefs. He curiously contains multitudes and will tell you he doesn’t care about Awards while sharing Effie and Cannes recognitions with pride.  

Prior to joining SAS, Mirko helped develop and execute global and integrated campaigns on both the client and agency side for brands like Lenovo, Nortel Networks, CenturyLink Business, Nationwide Insurance, GNC, Royal-Canin, and Sennheiser.