Lola Bakare is the founder of be/co and the strategist behind the #responsiblemarketing movement. Author of Responsible Marketing (Kogan Page, 2024), she’s held roles at PepsiCo, Diageo, Dell, The Daily Dot, and New World Pasta, and consulted for brands including Taylor Morrison, L’Oréal, IBM, Novartis, Diageo, and Irvine Company. Her Maximize The Movement™ initiative won gold at the Anthem Awards. A LinkedIn Top Voice with 40K+ followers and an Adweek Creative 100 honoree, Lola has spoken at Cannes Lions, SXSW, Brandweek, and Female Quotient, with bylines in Harvard Business Review, Adweek, and Marketing Brew.