Khara Hutchinson is Director, Commerce Media & Programmatic Innovation at Bayer Consumer Health, where she leads retail and eCommerce media strategy and activation. With over 15 years of experience across programmatic, retail media, and digital marketing, she focuses on building integrated, performance-driven media ecosystems. Khara is also deeply involved in advancing innovation within the programmatic landscape, driving new approaches to activation, measurement, and data-driven decisioning.