Selina Sykes
Vice President Marketing Transformation and Social-First, Beauty & Wellbeing
Unilever
As Vice President Marketing Transformation and Social-First, Beauty & Wellbeing at Unilever, Selina leads global marketing capability. She is currently spearheading Unilever’s Marketing Transformation to a Social First model powered by AI.
She has led scaling our AI powered content supply chain, creator and community led marketing programmes, to ensuring Unilever Beauty & Wellbeing Brands brands move from culture to cart.
Previous to this role she has worked on some Unilever’s most iconic brands such as Axe and DIG, and led eCommerce and digital business development in Europe. Most recently, Selina was CEO of The Uncovery, Unilever’s New Business Creation incubator which used a start-up approach and mindset to launch new brands in the Beauty and Wellbeing space.
She has led scaling our AI powered content supply chain, creator and community led marketing programmes, to ensuring Unilever Beauty & Wellbeing Brands brands move from culture to cart.
Previous to this role she has worked on some Unilever’s most iconic brands such as Axe and DIG, and led eCommerce and digital business development in Europe. Most recently, Selina was CEO of The Uncovery, Unilever’s New Business Creation incubator which used a start-up approach and mindset to launch new brands in the Beauty and Wellbeing space.