Lea Karam
Founder and Chief Executive Officer
Mindscope
Lea Karam is a multi-award-winning behavioural scientist, founder and public speaker who is redefining how global brands and platforms understand and influence human behaviour in modern landscapes. Named a pioneer in behavioural science by Campaign and credited by Marketing Week with influencing hearts, minds and commercial decisions, Lea is the Founder & CEO of Mindscope - the acclaimed behavioural science lab purpose-built for the new era of influence, at the intersection of technology, entertainment, culture and commerce.
With clients spanning some of the world's leading brands and platforms - including Google, Snapchat, TikTok, Canon, Amex GBT, ITV and BBC iPlayer - Lea built Mindscope to expand how modern audiences are understood: beyond assumptions and self-reported claims, into what people actually notice, trust, choose and do next. Her work decodes the human forces shaping attention, trust and decision-making in a world driven by algorithms, accelerating technology and constant cultural change - from helping legacy broadcasters navigate new audience behaviours to uncovering the patterns that let brands measure, predict and build around platform ecosystems.
A sought-after keynote speaker, Lea delivers sharp, future-facing talks on behaviour, algorithms, identity, consumer psychology and the fast-evolving dynamics of modern audiences. Ranked as one of the world's leading behavioural experts by Inside Behavioural Economics and serving as the first Behavioural Advisor to The International Academy of Digital Arts & Sciences, she has also been recognised across Campaign's Media Week 30 Under 30, Management Today's 35 Women Under 35, The Media Leader's Future 100 and Performance Marketing World's Power List. By aligning human psychology with digital innovation, Lea has made behavioural science commercially essential, creatively accessible and central to how organisations understand people today.
With clients spanning some of the world's leading brands and platforms - including Google, Snapchat, TikTok, Canon, Amex GBT, ITV and BBC iPlayer - Lea built Mindscope to expand how modern audiences are understood: beyond assumptions and self-reported claims, into what people actually notice, trust, choose and do next. Her work decodes the human forces shaping attention, trust and decision-making in a world driven by algorithms, accelerating technology and constant cultural change - from helping legacy broadcasters navigate new audience behaviours to uncovering the patterns that let brands measure, predict and build around platform ecosystems.
A sought-after keynote speaker, Lea delivers sharp, future-facing talks on behaviour, algorithms, identity, consumer psychology and the fast-evolving dynamics of modern audiences. Ranked as one of the world's leading behavioural experts by Inside Behavioural Economics and serving as the first Behavioural Advisor to The International Academy of Digital Arts & Sciences, she has also been recognised across Campaign's Media Week 30 Under 30, Management Today's 35 Women Under 35, The Media Leader's Future 100 and Performance Marketing World's Power List. By aligning human psychology with digital innovation, Lea has made behavioural science commercially essential, creatively accessible and central to how organisations understand people today.