Elsa is the Marketing Excellence VP for Reckitt, she previously held various Global Marketing and Innovation leadership roles, especially on Dettol where she delivered the brand’s Comms Strategy, Brand Distinctiveness Framework and several award-winning campaigns such as ‘Spread the Love, not the Germs’. She brings extensive International Marketing experience from previous leadership roles at Danone, where she was in charge of several Brands, such as Evian. She also led the Digital Transformation Strategy of Danone’s Dairy Division.