Rani Al Hajji
Chief Growth and Transformation Officer
Unilever Personal Care
Rani Al Hajji is Chief Growth and Transformation Officer for Unilever’s global Personal Care business group, a €13.2 billion business, where he leads category growth, customer strategy, and brand experience.
He brings more than 25 years of leadership experience across Unilever, L'Oréal and Colgate, with deep expertise in commercial strategy, and business transformation.
Rani has led businesses and growth agendas across Europe, North America and Asia (including 3 years in China). His career has been defined by translating advanced R&D and technology into consumer-relevant, market-ready innovations that drive growth and strengthen brand relevance. He brings extensive experience across both developed and emerging markets, with a strong track record in accelerating market share, revitalising businesses and delivering impactful category and customer growth strategies.
At Unilever, he is shaping the future of Personal Care by leading growth and transformation across brands, channels and consumer experiences. His expertise spans brand strategy, innovation, omni-channel execution, premiumisation, digital transformation, and sustainability-led growth.
Known for combining strategic vision with executional focus, Rani has built and led high-performing teams in complex global and regional environments. His international background - having lived and worked across seven countries - supports his ability to lead across cultures and navigate diverse consumer and business landscapes.
He brings more than 25 years of leadership experience across Unilever, L'Oréal and Colgate, with deep expertise in commercial strategy, and business transformation.
Rani has led businesses and growth agendas across Europe, North America and Asia (including 3 years in China). His career has been defined by translating advanced R&D and technology into consumer-relevant, market-ready innovations that drive growth and strengthen brand relevance. He brings extensive experience across both developed and emerging markets, with a strong track record in accelerating market share, revitalising businesses and delivering impactful category and customer growth strategies.
At Unilever, he is shaping the future of Personal Care by leading growth and transformation across brands, channels and consumer experiences. His expertise spans brand strategy, innovation, omni-channel execution, premiumisation, digital transformation, and sustainability-led growth.
Known for combining strategic vision with executional focus, Rani has built and led high-performing teams in complex global and regional environments. His international background - having lived and worked across seven countries - supports his ability to lead across cultures and navigate diverse consumer and business landscapes.