Scott Thomas is the co-founder and CEO of Creatively Squared, the paid social creative system for brand growth. A scientist and strategy consultant by background, Scott came to marketing as an outsider, drawn in by a deceptively simple idea from his co-founder Ruth Stephensen that creative skill is just as valuable for brands, if not more so, than their audience. The 10,000+ creators across 80+ markets and leading brands that now use the platform are the proof.

Creatively Squared is a paid social creative system, a managed technology solution that combines social-first creative strategy, native production and AI-powered optimisation to deliver 2-5x improvements in attention, conversions and brand outcomes from existing media spend. Built from first principles rather than inherited TV and campaign models, it puts effectiveness first, then uses technology to drive efficiency with human expertise providing judgement and quality control.

Scott works with marketers at Unilever, Nestlé, Reckitt, Heineken and more, helping them understand why traditional approaches fail on social and how to deliver brand outcomes by working with platform dynamics rather than against them.