Linda Ha is the Deputy Chief Marketing Officer for IKEA Retail, where she leads the omnichannel marketing strategy across 30 retail markets. She is responsible for brand strategy and creative development, performance marketing excellence, and driving customer engagement and growth at scale. With deep expertise in marketing technology transformations, Linda is known for enabling data-driven, customer-centric go-to-market strategies that fuel both commercial success and brand growth.

Prior to joining IKEA, she held roles at BMW Group and several consulting firms, gaining extensive international experience across the United States, Europe, Southeast Asia, and China.