Andrea Hopelain
General Manager and Senior Vice President, Global Marketing
Electronic Arts
Andrea is a dynamic and transformational leader with decades of experience across sports, entertainment and gaming. As the GM & SVP of publishing for EA SPORTS, she oversees brand, marketing and communications, partnerships, commercial and business management, and creative for the EA SPORTS portfolio, including EA SPORTS FC, Madden NFL, College Football, Formula 1, UFC, PGA, and NHL, reaching more than 265M fans around the globe. Before EA SPORTS, she led Global Strategy and Marketing for a $1B portfolio of brands at Hasbro, was Vice President of Franchise Strategy and Marketing at Sony Pictures, and spent many years at The Walt Disney Company. Play has been a constant thread throughout her sport journey as a competitive soccer player and in her career. Andrea believes that the notion of play can be found inside all of us and exists as a powerful way to connect communities of fans around the world’s biggest brands in sport and entertainment.
Andrea Hopelain is a dynamic and transformational leader with decades of experience across sports, entertainment, and gaming. As GM and SVP of Marketing for Electronic Arts Franchises, she leads global marketing across a portfolio of world-class brands, including EA SPORTS FC, Madden NFL, College Football, Battlefield, The Sims, Apex Legends, and more, reaching hundreds of millions of players and fans worldwide.
In her role, Andrea drives franchise growth, fan engagement, and go-to-market strategy, helping create more connected experiences across the player and fan journey. She brings deep expertise in building and growing global brands by connecting consumer insight, storytelling, product innovation, and marketing execution.
Prior to her expanded role, Andrea served as GM & SVP of Publishing for EA SPORTS. Before joining EA, she led Global Strategy and Marketing for a $1 billion portfolio of brands at Hasbro, served as Vice President of Franchise Strategy and Marketing at Sony Pictures, and held leadership roles at The Walt Disney Company.
A lifelong believer in the power of play, Andrea has spent her career building communities around some of the world's most beloved sports, entertainment, and gaming brands.
Andrea Hopelain is a dynamic and transformational leader with decades of experience across sports, entertainment, and gaming. As GM and SVP of Marketing for Electronic Arts Franchises, she leads global marketing across a portfolio of world-class brands, including EA SPORTS FC, Madden NFL, College Football, Battlefield, The Sims, Apex Legends, and more, reaching hundreds of millions of players and fans worldwide.
In her role, Andrea drives franchise growth, fan engagement, and go-to-market strategy, helping create more connected experiences across the player and fan journey. She brings deep expertise in building and growing global brands by connecting consumer insight, storytelling, product innovation, and marketing execution.
Prior to her expanded role, Andrea served as GM & SVP of Publishing for EA SPORTS. Before joining EA, she led Global Strategy and Marketing for a $1 billion portfolio of brands at Hasbro, served as Vice President of Franchise Strategy and Marketing at Sony Pictures, and held leadership roles at The Walt Disney Company.
A lifelong believer in the power of play, Andrea has spent her career building communities around some of the world's most beloved sports, entertainment, and gaming brands.