Sarah Leinberger is Vice President, Head of Marketing at Yoobi, where she leads brand strategy, insights, customer marketing, communications, licensing, and integrated marketing across a growing portfolio of purpose-driven brands.

Known for connecting creativity, commerce, and culture, Sarah has built her career at the intersection of brand building, retail, and business transformation. Prior to Yoobi, she held senior marketing leadership roles at General Mills, where she led brand experience and connected commerce initiatives across multi-billion-dollar businesses, delivering award-winning campaigns, accelerating digital growth, and helping modernize marketing capabilities. Earlier in her career at Target, she helped drive merchandising innovation and omni-channel transformation initiatives that shaped more integrated retail experiences.

Sarah's work has been recognized by Adweek, Effie, Clio, Webby, Shorty, Telly, and Amazon Ads. She is an Adweek Marketing Vanguard honoree and a graduate of The Marketing Academy.

Passionate about helping people and brands reach their full potential, Sarah is known for bringing energy, optimism, and a growth mindset to every challenge. She believes the most impactful marketing happens when strong business strategy, human insight, and great storytelling come together.