With over 15 years of media experience, Elyse has a strong track record of translating strategy into measurable business impacts, with experience spanning brand growth, customer engagement, creation of new revenue opportunities, and modernization of digital marketing and personalization capabilities. Elyse currently serves as VP and GM of Lowe's Media Network where she leads the retail media strategy and execution. Prior to Lowe's, Elyse served as Chief Marketing Officer for Wellbiz Brands, where she led the Marketing to deliver innovation and through a private equity transaction. Additionally, Elyse has spent time as an Adjunct Professor in the UNC system.