Jackie Widmann is the SVP of Marketing & Commercial at BERO, where she leads the company’s global marketing strategy, integrated brand partnerships, and commercial growth. As a member of BERO’s founding leadership team, she has helped shape the brand from launch into one of the fastest-growing names in the non-alcoholic beer category, building a marketing platform that sits at the intersection of entertainment, sports, and culture.

Prior to joining BERO, Jackie spent a decade leading brand and growth initiatives across the consumer and media landscape, with experience spanning startups and Fortune 500 companies. She is passionate about building modern lifestyle brands through unexpected partnerships, experiential marketing, and culturally relevant storytelling that drives both awareness and business impact.

At BERO, Jackie has spearheaded collaborations with leading global brands and entertainment franchises, helping redefine how emerging consumer brands show up in culture. Her work focuses on creating integrated marketing ecosystems that connect retail, digital, social, and live experiences into a cohesive brand narrative.