Wednesday, June 24, 2026, 12:00 PM - 1:30 PM
THE NEXT FRONTIER OF COMMERCE MEDIA
Retail media has never been more competitive or more consequential. Networks have invested heavily in first-party data, audience segmentation, and closed-loop measurement. Those investments are paying off. But three forces are reshaping what comes next: shopper touchpoints expanding from onsite to offsite, suppliers and brands demanding measurable return on every dollar, and networks under pressure to differentiate beyond data and inventory alone.
The networks defining the next era are closing the gap between the shopper intelligence they own and the personalized ad experiences it should be powering and figuring out how to make activation easy for every supplier they work with. This conversation explores what that gap looks like, what it takes to close it, and what co-innovation between networks and technology partners looks like at this stage of the market.
