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Agenda

What’s Happening & When

January 6, 2026
January 7, 2026

9:00 AM - 10:00 AM

Doors Open

10:00 AM - 10:45 AM

Brand Media Meets Commerce Momentum

Group Chat Presented in Partnership with SmartCommerce

Jonathan Adashek

Jonathan Adashek

Senior Vice President, Marketing and Communications

Peter Giordano

General Manager, Platform & Growth Services

Paul Lentz

Executive Director, Head of Strategic Development

Alan Moss

Vice President, Global Advertising Sales

Shaina Rainford

Shaina Rainford

Founder and Chief Executive Officer

Ollie Shayer

Senior Director, Global Strategy and Innovation

Jennifer Silverberg

Jennifer Silverberg

Chief Executive Officer

Mike Beyman

Chief of Staff, Head of Strategy and Business Operations

11:15 AM - 12:00 PM

When Trust Meets Cultural Credibility

Group Chat Presented in Partnership with Chase Media Solutions

Gonzalo Del Fa

President, Multicultural

Lauren Griewski

Lauren Griewski

Head of Chase Media Solutions

Keena Grigsby

Chief Marketing Officer, Vice President

Brad Hiranaga

Senior Vice President, Global Experience Design

Preeti Nadgar

Chief Strategy Officer

Jessica Stone

Head of Brand Partnerships, Hotels, Airlines, QSR

Will Lee

Chief Executive Officer

12:30 PM - 1:15 PM

Designing for a Generation That Opts Out

Group Chat Presented in Partnership with Cash App

Matty Beckerman

Matty Beckerman

Founder and Chief Executive Officer

Janet Dell

Chief Executive Officer

Heather Malenshek

Heather Malenshek

Senior Vice President and Chief Marketing Officer

Marni Schapiro

Global Head of Commerce Sales

Jake Schneider

Senior Vice President, Marketing and Brand

Gabrielle Wesley

Gabrielle Wesley

Chief Marketing Officer

Sarah Zurell

Chief Marketing Officer

Kendra Barnett

Senior Tech Reporter

1:40 PM - 1:55 PM

What’s Actually Intelligent? Navigating Truth, Hype, and Acceleration in Today’s Marketing

Doug Rozen

President

Will Lee

Chief Executive Officer

2:00 PM - 2:30 PM

How Franchise-First Storytelling is Transforming Entertainment

Leigh Anna Trelenberg

Leigh Anna Trelenberg

Director of Media

Steve Birnbaum

President

Cameron Dillavou

Cameron Dillavou

Chief Marketing Officer, International

2:30 PM - 3:00 PM

How Media Ecosystems Are Redefining Investment

David Campanelli

David Campanelli

President Global Investment

Adam Gerhart

Global Client President

Megan Pagliuca

Chief Product Officer

Ryan Joe

Editor-in-Chief

3:05 PM - 3:25 PM

Future-Forward and Player-Powered

Jonathan Stringfield

Jonathan Stringfield

Vice President, Microsoft Advertising and Gaming Business Leadership

Will Lee

Chief Executive Officer

3:35 PM - 4:05 PM

Speed of Culture Live at ADWEEK House

David Skena

Chief Marketing Officer, North America

Matt Britton

Founder and Chief Executive Officer

4:10 PM - 4:25 PM

Reclaiming Brand Craft in the Era of Intelligence

Dwayne Koh

Head of Creative

Donna Smith

Senior Vice President, Global Partnerships

Will Lee

Chief Executive Officer

4:30 PM - 5:00 PM

The Cultural Rise of B2B Marketing: How Human Truths Are Powering Zoom’s Next Chapter

Jeff Grosvenor

Head of Development and Production, Executive Producer

Whitney Magnuson

Whitney Magnuson

Head of Brand and Media

Ryan Joe

Editor-in-Chief

5:00 PM - 6:30 PM

Sunset Cocktails

Presented by Monks and Leonardo.Ai

9:00 AM - 10:00 AM

Doors Open

10:15 AM - 10:30 AM

2026 ADWEEK Look Ahead with Will Lee

Will Lee

Chief Executive Officer

10:30 AM - 11:00 AM

The Psychology of the Traveler Mindset

Richard Nunn

Chief Executive Officer MileagePlus

Peggy Roe

Executive Vice President and Chief Customer Officer

Will Lee

Chief Executive Officer

11:45 AM - 12:15 PM

From Inspiration to IP: Rewriting the Future of Content and CTV Performance

Malik Ducard

Chief Content Officer

Ryan Joe

Editor-in-Chief

12:30 PM - 12:50 PM

Inside the AI-Powered Marketing Revolution

David A. Steinberg

David A. Steinberg

Chief Executive Officer, Co-Founder, and Chairman of the Board

Jenny Rooney

Chief Brand and Community Officer

1:00 PM - 1:20 PM

From Aisle to Action: Shopper Signals That Win In-Store

Parbinder Dhariwal

Parbinder Dhariwal

Vice President, General Manager

Jenny Rooney

Chief Brand and Community Officer

1:35 PM - 2:05 PM

From Recovery to Ritual Through Intuitive Innovation

Joe Cannon

Senior Vice President, Business Development

Steve Cundari

Co-Founder and Partner

Ryan Joe

Editor-in-Chief

2:10 PM - 2:30 PM

The AI Disruption Index: Your Brand’s Weather Report

Paul D'Arcy

Chief Marketing Officer

Jenny Rooney

Chief Brand and Community Officer

2:30 PM - 3:00 PM

The Challenger’s Code: Rewiring a CPG Giant for the AI Era

Sarah Kramer

Chief Executive Officer

Ben Sylvan

Senior Vice President, Connected Media

Ryan Joe

Editor-in-Chief

3:10 PM - 3:25 PM

Breaking the Mold Without Breaking the Brand

Jeff Greenspoon

Jeff Greenspoon

Chief Executive Officer, Americas

Don McGuire

Senior Vice President, Chief Marketing Officer

Will Lee

Chief Executive Officer

3:35 PM - 4:05 PM

Owning Your Data's Future: Building Transparency in Digital Advertising

Matthew Fantazier

Matthew Fantazier

Vice President, Retail Data Partnerships

Peter Giordano

General Manager, Platform & Growth Services

Kendra Barnett

Senior Tech Reporter

4:10 PM - 4:25 PM

ADWEEK House Programming

4:30 PM - 5:00 PM

Orchestrating Client Success with Omnicom Media CEO, Florian Adamski

Florian Adamski

Florian Adamski

Chief Executive Officer

Ryan Joe

Editor-in-Chief

5:00 PM - 6:30 PM

Sunset Cocktails

Presented by Cash App

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