As commerce and media converge, every screen is becoming a shoppable surface—and every impression a potential transaction. Today’s consumers shop wherever inspiration strikes, from phones and TVs to smart appliances and beyond. This conversation explores what it means to transform brand media into performance drivers that behave like commerce media. We’ll explore how brands and their partners can build frictionless, shoppable moments across devices, turning discovery into instant conversion and media investment into measurable business impact.