As workplace technology becomes more human-centered and culturally relevant, B2B brands are rethinking how they connect with the people who use their products every day. Zoom’s newest global brand campaign, "Zoom Ahead," reflects this shift by showing that software choices are now cultural choices driven by emotion, identity, and the desire for tools that simply work. In this session, ADWEEK sits down with Whitney Magnuson, Zoom’s Head of Brand Strategy and Activation, and Jeff Grosvenor, Head of Development at Colin Jost’s production company, No Notes, to explore how humor can make complex technology accessible. Discover how Zoom chose to speak directly to end users through their recent campaign I Use Zoom! to make its AI-first workplace platform feel grounded in real human needs while setting a new blueprint for B2B storytelling in the AI era.