The biggest changes happening in AI today aren’t technological—they’re behavioral. Eighty percent of Google searches now end without a click when an AI overview is present, and 14% of shoppers begin their journey with a chatbot. The AI Disruption Index, a joint research effort from BCG and Moloco, reveals how these shifts are impacting 15 top verticals in dramatically different ways. Join Moloco CMO Paul D’Arcy and ADWEEK for an exclusive look at the findings. In this wide-ranging conversation, they’ll unpack how brands are adapting to rapid change and why customer relationships remain the most durable asset in an AI-driven future.