Growth in 2026 demands a dual mindset: Back to Basics and Innovation. Brands must recenter and refocus—simplifying product portfolios and sharpening go-to-market strategies to deliver clarity and value in a crowded marketplace. At the same time, intentional invention is critical: innovation should be purposeful, not performative, solving real consumer pain points and anticipating future needs. This tension between discipline and disruption is where resilience lives. Brands that master both will drive immediate wins while building the foundation for long-term relevance.