The architecture of modern marketing is being rewritten. As intelligence moves to the center of strategy, investment, and customer understanding, the long-promised convergence of martech and adtech is finally becoming real. In conversation with ADWEEK, David A. Steinberg, CEO at Zeta, will unpack how identity, intelligence, and superintelligent agents are redefining the marketing ecosystem. Learn how their own AI-powered operating model, Athena by Zeta™, helps marketers activate data with precision, grow with impact across the customer lifecycle, and prove value with certainty. Plus, Roman Gun, Vice President of Product, delivers an exclusive live demo showcasing how a fully conversational AI interface can accelerate decision-making and unlock smarter performance at scale.