AI offers unprecedented speed and scale, yet the true strategic imperative for marketers remains unchanged: building a distinct, resonant brand. As intelligent tools reshape production, senior marketers must ensure that increased efficiency does not come at the cost of customer connection.

Join Donna Smith, SVP of Global Partnerships at Monks and Dwayne Koh, Head of Creative at Leonardo.Ai for a candid dialogue on the convergence of high-touch creativity and high-tech tooling. This session explores how to use AI as a springboard for unique brand experience. Attendees will learn how to build workflows that empower creative teams, navigate the ethics of authenticity, and leverage machine intelligence to amplify—not replace—the emotional resonance of their brand.