ADWEEK sits down with Malik Ducard, Chief Content Officer at Pinterest, to explore how the powerhouse platform is evolving from a destination for inspiration into a creator of original, shoppable IP—and what that shift signals for the future of CTV performance. During the conversation, Ducard will unveil a new Pinterest content project, illustrating how the company is pairing original programming with performance-driven CTV engines to close the loop between inspiration on the big screen and measurable outcomes for brands. Together, these insights offer a timely case study in how consumer tech platforms are reimagining TV, redefining brand integration, and unlocking CTV’s potential as a true full-funnel performance channel.