Matt Britton is the Founder and CEO of Suzy, a groundbreaking consumer insights platform that works with top brands like PepsiCo, Google, and Procter & Gamble. A leading authority on millennials, Gen Z, and the future of consumer behavior, Matt is also the bestselling author of YouthNation, a blueprint for understanding the seismic shifts shaping our future economy. His latest groundbreaking book, Generation AI, explores how Gen Alpha and artificial intelligence will transform business, culture, and society. Known for his high-energy and deep expertise, Matt has inspired audiences worldwide by helping brands navigate today’s rapidly changing consumer landscape.