Diana Finster is the Head of Partnerships Plus at Walmart Connect. In her role, Diana oversees partnerships across Agencies, Tech and Media partners like The Trade Desk and NBCU. Her ability to identify market opportunities, execute product vision, whilst possessing a deep knowledge of measurement and analytics has been key to scaling Walmart’s Agency and Tech partnership strategy. With more than 20 years of experience in the media and advertising industry, Diana joined Walmart most recently from Amazon Ads where she oversaw strategic solution provider partnerships. Prior to that, Diana held a variety of roles across product and sales at Microsoft focused on driving advertiser, partner, and business growth on Microsoft Ads across search, display and Xbox.