Parbinder Dhariwal
Vice President, General Manager
Parbinder is the Vice President / General Manager of CVS Media Exchange (CMX), CVS Health’s top-ranked retail media network. He oversees sales, strategic development, operations, marketing, business intelligence, product, and strategic operations.
Parbinder has spent his career building and transforming world-class teams in the digital advertising ecosystem, with growth and consumers at the core. Before joining CVS in 2022, he led and in-sourced the media business for Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal Care, and Health and Wellness, leading a multi-disciplined team that helped grow Walmart Connect’s Supplier and Merchant partnerships across the category.
From 2018-2019, he worked with leading media industry CEOs, consulting to drive strategic change, digital growth, and change management. From 2016 until he left at the end of 2017, he was the VP of Global Accounts at Spotify, working across the business's largest Global advertisers to transform partnerships across the platform, building the discipline of deal-making with critical partners across the streaming giant.
Between 2012 and 2015, he and his family resided in Barcelona, where he was the CRO, leading the global sales and operations for Softonic, a software download company. And previously to this, he worked on various businesses as VP and Director in London and New York for CBS Interactive.
Parbinder resides in Brooklyn, New York.
Parbinder has spent his career building and transforming world-class teams in the digital advertising ecosystem, with growth and consumers at the core. Before joining CVS in 2022, he led and in-sourced the media business for Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal Care, and Health and Wellness, leading a multi-disciplined team that helped grow Walmart Connect’s Supplier and Merchant partnerships across the category.
From 2018-2019, he worked with leading media industry CEOs, consulting to drive strategic change, digital growth, and change management. From 2016 until he left at the end of 2017, he was the VP of Global Accounts at Spotify, working across the business's largest Global advertisers to transform partnerships across the platform, building the discipline of deal-making with critical partners across the streaming giant.
Between 2012 and 2015, he and his family resided in Barcelona, where he was the CRO, leading the global sales and operations for Softonic, a software download company. And previously to this, he worked on various businesses as VP and Director in London and New York for CBS Interactive.
Parbinder resides in Brooklyn, New York.