Jonathan Stringfield is VP, Microsoft Advertising & Gaming Business Leadership, where he oversees cross-functional readiness across Microsoft Advertising’s multi-format marketing solutions crossing channels, segments, and geographies around the world. In this role, Jonathan also oversees gaming strategy for Microsoft Advertising, shaping how the organization innovates and delivers value for partners across the global gaming ecosystem. Previously, Jonathan was VP, Global Business Research & Marketing at Activision Blizzard where he led the global team responsible for creating impactful in-game advertising experiences, supplying studio teams with evidence-based insights to drive innovation, delivering industry-leading research and measurement solutions while driving best-in-class marketing activations.

Prior to this Jonathan was Director, Marketing Insights and Analytics at Twitter where he was responsible for all measurement and ad effectiveness research for the US advertising business. He was an early member of Facebook’s measurement solutions research team and began his career leading demographic research for Nielsen’s TV and media research services. Jonathan is the author of Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies and is a regularly published contributor/speaker who has been featured in The Wall Street Journal, TechCrunch and AdWeek. He holds a PhD in Quantitative Sociology and was named in The AdWeek’s Top 50 in 2023, honoring executives who are innovating, collaborating and driving results.