Todd Lichten is the Head of Entertainment & Lifestyle Partnerships at Roblox, where he oversees the platform’s entertainment, QSR, travel, and lifestyle accounts, working with some of the world’s top film and TV studios, talent, and brands to shape the future of immersive content. Under Todd’s leadership, entertainment brand presence has exploded on Roblox since 2022, with key content and marketing investments from all major studios. Recent partnerships include experiences and integrations for popular films and television shows including the launches of Squid Game: The Final Games, Jurassic World: Rebirth, Wicked: For Good and Dog Man.