What if the metrics marketers have relied on for years are only telling part of the story? As brands face growing pressure to prove business impact, marketers are rethinking what performance really means and most importantly—how to measure it. In this conversation, leaders from iHeartMedia and GroundTruth explore how audio has evolved from a brand awareness channel into a measurable performance driver, connecting exposure to action across the full consumer journey. From audio exposure to real-world store visits, they’ll discuss what becomes possible when marketers connect awareness to action and move beyond impressions to understand true outcomes. The future of measurement isn’t just about attribution, it’s about seeing the full path from attention to action.