Loisse Herger is a visionary leader in the hospitality and tourism industry, renowned for transforming Puerto Rico's boutique hotel landscape through her innovative approach to branding, guest experiences, and operational excellence. As the Founder and Managing Partner of The O:live Collection, Loisse has developed and led an award-winning portfolio of luxury boutique properties, including O:live Boutique Hotel, O:LV 55, Aire de O:live, and O:live Villa Firenze in Italy. Her hotels have earned international acclaim from publications such as Travel + Leisure, Vogue, and Conde Nast Johansens, solidifying her role in positioning Puerto Rico as a top-tier global destination.

Loisse's expertise extends beyond hospitality into strategic brand development and marketing. Her background as Brand Manager for Taco Bell, Pizza Hut, and KFC in Puerto Rico, as well as her leadership roles with MillerCoors and Arco Publicidad, equipped her with a sharp understanding of consumer behavior, marketing strategy, and revenue growth. This diverse skill set has allowed her to craft unique guest experiences that blend design, gastronomy, and culture-turning each O:live property into a destination in itself.

Her success in developing globally recognized boutique hotels and her ability to elevate Puerto Rico's tourism brand exemplify her influence and leadership within the sector.