Natalie leads innovation at Collectively, a global leader in creator marketing that transforms brands to be social-first enterprises. She oversees innovation strategy, measurement, media, and technology, bringing these disciplines together to drive the evolution of cutting-edge marketing practices in the constantly changing advertising industry. In partnership with Collectively’s parent company, The Brandtech Group, Natalie has developed new offerings powered by AI and designed a first-of-its-kind Gen AI Creator Residency program geared toward building a powerful network of next-generation creators. In 2026, Natalie was named an ADWEEK AI Power 50 Honoree for her work at the intersection of AI and creator marketing and Collectively was named one of ADWEEK’s Fastest Growing Agencies and Top 10 women-led agencies. 

Natalie has been an advisor to early-stage companies through the Nasdaq Entrepreneurial Center and is a frequent media source, as well as a speaker for high-impact stages such as Cannes Lions, CreatorIQ Connect, and Campaign conferences.  

Before stepping into influencer marketing, Natalie led brand strategy at SYPartners, a design-led transformation and management consultancy that works alongside the CEOs of iconic companies. Earlier in her career, she led global communications for the Goldman Environmental Prize, the “Green Nobel,” and held leadership roles at several mission-driven startups at the intersection of technology, media, and activism.