Alex Schultz is a consumer‑obsessed marketing leader with 20 years of experience driving growth through clear strategy, insight‑led brand building, and disciplined execution. As Senior Director of U.S. Brands for Maker’s Mark, she leads the vision for through‑the‑line platforms that connect the brand’s heritage to the modern consumer—turning cultural relevance into sustained business impact. Known for pairing sharp strategic thinking and a deep appreciation for the customer, Alex brings a thoughtful, forward‑looking perspective on how brands earn attention, loyalty, and long‑term value.