Harlan Schwarz
Executive Vice President, Media
Harlan is a media agency veteran with a broad and deep range of experience, steeped in marketing and communications strategy across many client categories including consumer goods as well as healthcare/pharmaceuticals.
He is deeply experienced across all media channels (traditional and digital) for both brand and performance programs.
Harlan has extensive experience in the pharma sector, with over 30 years in DTC/HCP/NPP media for blue chip clients such as Pfizer, Alexion, Gilead, AbbVie, and many others.
He pioneered a pharma media specialty at McCann-Erickson in the early-90’s and built a pharma practice at his prior agencies TargetCast and Assembly as well as led the media practice at Klick Health. Harlan now serves in a leadership capacity at Inizio Evoke, leading key pharmaceutical brands at the agency.
He is deeply experienced across all media channels (traditional and digital) for both brand and performance programs.
Harlan has extensive experience in the pharma sector, with over 30 years in DTC/HCP/NPP media for blue chip clients such as Pfizer, Alexion, Gilead, AbbVie, and many others.
He pioneered a pharma media specialty at McCann-Erickson in the early-90’s and built a pharma practice at his prior agencies TargetCast and Assembly as well as led the media practice at Klick Health. Harlan now serves in a leadership capacity at Inizio Evoke, leading key pharmaceutical brands at the agency.