Mike Finnerty is the US President at Mutinex, where he drives the growth and adoption of always-on, AI-powered marketing effectiveness. With over 20 years of experience spanning marketing measurement, data strategy, and product management, he has a proven track record of helping brands build and adopt best-in-class measurement capabilities. Prior to his current role, Mike held several leadership positions with TransUnion, Neustar, and MarketShare, specializing in marketing attribution, experimentation, and large-scale MMM for Fortune 500 brands.