Jessie Earl leads full-funnel paid media strategy at Best Friends Animal Society, one of the nation's largest animal welfare nonprofits and the driving force behind the movement to end the killing of dogs and cats in shelters in America. With more than 14 years at the organization, she oversees paid social, paid search, display, digital OOH, CTV— playing a role at every stage of the donor journey from awareness to long-term retention.

Jessie specializes in translating performance marketing data into growth strategy, with a track record of meaningful ROAS improvements and recurring gift revenue gains, while deepening supporter engagement. She brings a rare combination of brand media thinking and direct-response rigor to a mission-driven context where every dollar is accountable to real life-saving impact.

At POSSIBLE, Jessie is exploring how emerging technologies, AI, and creative innovation are reshaping the way purpose-driven brands compete for attention — and dollars — in an increasingly crowded (and expensive) digital landscape.