Today's top creators are doing more than just commanding attention — they’re building empires. Josh Richards, one of Gen Z’s most recognizable figures, has transformed his TikTok stardom into a full-fledged media and investment enterprise. From co-founding CrossCheck Studios to backing next-gen brands through Animal Capital and co-hosting the hit BFFs podcast, Richards is helping shape the future of creator-driven influence. Join him, CrossCheck CEO Chris Sawtelle, and Natalie Jarvey, editor of Like & Subscribe, Ankler Media’s creator economy newsletter, for a candid conversation on what it takes to evolve from viral sensation to multi-platform mogul — and how creators can take the lead in media, entrepreneurship, and brand building.