Linda Boff
Chief Executive Officer
Said Differently
Passionate about all things digital and the future of media and communications, Linda Boff is recognized as one of today’s most influential marketing executives. She spent 20 years running marketing at GE the last 10 as Global CMO. Today, Linda Boff is the Chief Executive Officer of Said Differently, an award-winning creative, strategy and digital marketing company. Named by AdWeek as one of the industry’s fastest-growing agencies, Said Differently operates globally with a talent network of 3,500 creatives and 1000 technology experts focused on end-to-end digital transformation.
Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversaw all aspects of global marketing and communications while also managing GE’s learning curriculum, philanthropic arm, and co-leading the GE Women’s Network.
Linda has been generously saluted by the industry. She is a member of the Forbes CMO Hall of Fame, winner of Adweek's first B2B Innovation Lifetime Achievement Award as well as their Grand Brand Genius award. Linda is also a 2016 Matrix Award winner, and CDO Club’s 2016 US Chief Digital Officer of the Year, among other accolades. Linda is a proud past Chair of The Ad Council and a former member of the ANA Executive Committee.
Earlier in her career, Linda held senior marketing and communications roles at Citigroup, the American Museum of Natural History and Porter Novelli.
A former Director at Dunkin Brands, Linda currently serves as a Board member of Aptive Environmental, a pest control company, as well as a senior advisor to Citation Capital and Evidenza, a marketing research AI company.
Linda joined GE in early 2004 as a leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Linda currently serves as a senior advisor to Citation Capital Evidenz, an AI market research company. She is also on the Board of Aptive Environmental.
Prior to joining Said Differently, Linda was one of the most senior executives at GE, serving as Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversaw all aspects of global marketing and communications while also managing GE’s learning curriculum, philanthropic arm, and co-leading the GE Women’s Network.
Linda has been generously saluted by the industry. She is a member of the Forbes CMO Hall of Fame, winner of Adweek's first B2B Innovation Lifetime Achievement Award as well as their Grand Brand Genius award. Linda is also a 2016 Matrix Award winner, and CDO Club’s 2016 US Chief Digital Officer of the Year, among other accolades. Linda is a proud past Chair of The Ad Council and a former member of the ANA Executive Committee.
Earlier in her career, Linda held senior marketing and communications roles at Citigroup, the American Museum of Natural History and Porter Novelli.
A former Director at Dunkin Brands, Linda currently serves as a Board member of Aptive Environmental, a pest control company, as well as a senior advisor to Citation Capital and Evidenza, a marketing research AI company.
Linda joined GE in early 2004 as a leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Linda currently serves as a senior advisor to Citation Capital Evidenz, an AI market research company. She is also on the Board of Aptive Environmental.