Mimi Turner is a brand-builder and strategist with a track record of delivering transformational outcomes in media, marketing and politics. She is Head of Marketplace Innovation at LinkedIn and is a Fellow of the B2B Institute, helping to shape the research and IP creation that redefines B2B marketing and advertising success, including work with Bain & Company and co-authoring the Harvard Business Review featured research piece The Right Way To Build Your Brand. Previously she was Director of Strategy, Messaging and Research at the Liberal Democrats, the first Marketing Director of The LAD Bible Group, and Marketing Director of The Health Lottery. Mimi was special advisor to The Cairncross Review, the government inquiry into the future of high-quality journalism. She began her career as a science journalist with the Sunday Times and the Times newspapers.