Anne Belliveau
Chief Customer Experience Officer
Cirque du Soleil Entertainment Group
With over 25 years of leadership in entertainment, sports, and telecommunications, Anne Belliveau is a strategic executive driving customer experience, revenue growth, and brand innovation on a global scale.
As Chief Customer Experience Officer at Cirque du Soleil Entertainment Group, Anne has redefined CX through the creation of the "From Showtime to All the Time" framework, expanding the brand beyond live performances into a cohesive ecosystem that includes music, film & TV, AR/VR, and digital products like PPV. She has also spearheaded the growth of major distribution channels, including AVOD and FAST channels, ensuring Cirque's presence in the evolving media landscape. Her leadership spans the entire customer experience, from digital touchpoints to in-person interactions, overseeing UX, web development, brand strategy and PR, sponsorship, and front-of-house operations. She drives synergies that enhance fan engagement and unlock new revenue opportunities, ensuring a seamless and impactful connection between audiences and the brand.
Previously, Anne was Chief Marketing and Revenue Officer at Tennis Canada, where she led record-breaking revenue growth and developed tech-driven commercial strategies that strengthened the organization’s global reach. As CMO at Just For Laughs Group, she modernized the brand’s digital approach and audience engagement strategies. Earlier, as VP, Business Brand and Marketing Communications at TELUS, she launched award-winning campaigns, earning international recognition, including a Cannes Lions d’Or nomination.
A board leader and community advocate, Anne chaired the Board of the Dr. Clown Foundation, expanding its impact in healthcare and social services. She also served on the Montreal International Triathlon Board and represented Canada at the 2018 Triathlon World Championships, embodying resilience and performance in every facet of her career.
Anne’s ability to mobilize teams, create strategic partnerships, and elevate brands makes her a recognized force in entertainment and customer experience. She thrives at the intersection of creativity, business growth, and audience engagement, continuously pushing the boundaries of brand innovation and experiential storytelling.
As Chief Customer Experience Officer at Cirque du Soleil Entertainment Group, Anne has redefined CX through the creation of the "From Showtime to All the Time" framework, expanding the brand beyond live performances into a cohesive ecosystem that includes music, film & TV, AR/VR, and digital products like PPV. She has also spearheaded the growth of major distribution channels, including AVOD and FAST channels, ensuring Cirque's presence in the evolving media landscape. Her leadership spans the entire customer experience, from digital touchpoints to in-person interactions, overseeing UX, web development, brand strategy and PR, sponsorship, and front-of-house operations. She drives synergies that enhance fan engagement and unlock new revenue opportunities, ensuring a seamless and impactful connection between audiences and the brand.
Previously, Anne was Chief Marketing and Revenue Officer at Tennis Canada, where she led record-breaking revenue growth and developed tech-driven commercial strategies that strengthened the organization’s global reach. As CMO at Just For Laughs Group, she modernized the brand’s digital approach and audience engagement strategies. Earlier, as VP, Business Brand and Marketing Communications at TELUS, she launched award-winning campaigns, earning international recognition, including a Cannes Lions d’Or nomination.
A board leader and community advocate, Anne chaired the Board of the Dr. Clown Foundation, expanding its impact in healthcare and social services. She also served on the Montreal International Triathlon Board and represented Canada at the 2018 Triathlon World Championships, embodying resilience and performance in every facet of her career.
Anne’s ability to mobilize teams, create strategic partnerships, and elevate brands makes her a recognized force in entertainment and customer experience. She thrives at the intersection of creativity, business growth, and audience engagement, continuously pushing the boundaries of brand innovation and experiential storytelling.