Katie Streeter Hurle is Chief Strategy Officer at SMG, where she leads future-focused initiatives that redefine how brands and retailers connect with consumers in commerce environments. A senior leader in commerce advertising, Katie brings a unique blend of experience across media, insight, campaign strategy, and client service, enabling her to shape impactful strategies in an ever-evolving retail media landscape.

Since joining SMG, she has played a key role in scaling the business from a startup to a specialist commerce media network, building its strategic capabilities and driving commercial growth. Prior to SMG, Katie worked at Procter & Gamble, developing campaigns for brands including Ariel, Pantene, Gillette, and Fairy.

Katie is passionate about the intersection of creative thinking, precision planning, and emerging capabilities. She is known for challenging conventional retail media thinking and unlocking new opportunities that benefit brands, retailers, and shoppers alike.