Kristine Segrist is Global Head of Consumer Marketing at Canva, where she leads a global team of more than 100 marketers across performance, brand, lifecycle, experiential events, brand media, community, and social media—all in support of the company’s mission to empower the whole world to design.

A decade ago, Canva disrupted traditional design tools by pioneering the shift from complex desktop software to simple, collaborative web-based design. Today, Canva has become the world’s leading all-in-one visual communication and collaboration platform, empowering 250 million users—including 95% of the Fortune 500—to create everything from documents and presentations to websites, videos, and printed goods.

Prior to joining Canva, Kristine led consumer product marketing and brand at Meta for Facebook. She also directed strategic communications planning at WPP for a range of brands, including Netflix, Macy’s and AT&T.

Kristine has a proven track record of leading impactful global marketing strategies that drive business outcomes. She is deeply passionate about marketing innovation and building generational brands that resonate with culture and stand the test of time.