Leanne Fremar
Chief Brand Officer
JPMorganChase
Leanne Fremar is the Chief Brand Officer of JPMorgan Chase globally.
Since joining in 2018, Leanne has played a pivotal role in redefining the strategies and identities of JPMorgan Chase and it’s two flagship brands: Chase and J.P. Morgan. Most recently, guiding the formulation and articulation of the firmwide purpose ‘Make Dreams Possible for everyone, everywhere, every day’. Leanne actively drives the strategic direction and execution of all advertising and experiential consumer touchpoints, including the Chase Freedom partnership with Kevin Hart, which has led to over 5 years of ground-breaking campaigns. Other noteworthy accomplishments include the physical manifestation of the Chase and J.P. Morgan brands, such as the development of the Chase Sapphire Lounge by The Club airport lounges and the J.P. Morgan Branch Network. Throughout her tenure, Leanne has led the on-going research on consumer segmentation, product and pricing innovation, brand health and reputation measurement, and competitive intelligence, enhancing the firm’s ability to foster deep connections with diverse audiences.
Prior to joining JPMorgan Chase, Leanne led Starbuck’s Global Brand Studio. In this capacity, she oversaw the global media, advertising, digital and social marketing, and merchandising teams and was instrumental in redefining the brand’s identity and creating immersive customer experiences that resonated on a global scale.
Leanne brings her expertise from previous roles leading the Women’s business of Under Armour, where she won AdAge’s 2014 Marketer of the Year for her execution of the “I Will What I Want” campaign. In 2015, Leanne received both a Cannes Lions Grand Prix as well as the U.N. Women – Breaking Gender Stereotypes Award.
Leanne has deep experience in social impact marketing as well as retail brand and experience development. Her professional journey includes significant contributions and leadership roles with esteemed global luxury fashion brands such as Theory, Gucci, and Polo Ralph Lauren.
Since joining in 2018, Leanne has played a pivotal role in redefining the strategies and identities of JPMorgan Chase and it’s two flagship brands: Chase and J.P. Morgan. Most recently, guiding the formulation and articulation of the firmwide purpose ‘Make Dreams Possible for everyone, everywhere, every day’. Leanne actively drives the strategic direction and execution of all advertising and experiential consumer touchpoints, including the Chase Freedom partnership with Kevin Hart, which has led to over 5 years of ground-breaking campaigns. Other noteworthy accomplishments include the physical manifestation of the Chase and J.P. Morgan brands, such as the development of the Chase Sapphire Lounge by The Club airport lounges and the J.P. Morgan Branch Network. Throughout her tenure, Leanne has led the on-going research on consumer segmentation, product and pricing innovation, brand health and reputation measurement, and competitive intelligence, enhancing the firm’s ability to foster deep connections with diverse audiences.
Prior to joining JPMorgan Chase, Leanne led Starbuck’s Global Brand Studio. In this capacity, she oversaw the global media, advertising, digital and social marketing, and merchandising teams and was instrumental in redefining the brand’s identity and creating immersive customer experiences that resonated on a global scale.
Leanne brings her expertise from previous roles leading the Women’s business of Under Armour, where she won AdAge’s 2014 Marketer of the Year for her execution of the “I Will What I Want” campaign. In 2015, Leanne received both a Cannes Lions Grand Prix as well as the U.N. Women – Breaking Gender Stereotypes Award.
Leanne has deep experience in social impact marketing as well as retail brand and experience development. Her professional journey includes significant contributions and leadership roles with esteemed global luxury fashion brands such as Theory, Gucci, and Polo Ralph Lauren.